For the last social media evaluation I chose the Instagram Profile for the library of my undergraduate institution. Now, I will make one on a Facebook page for the library of the institution which I am currently attending.
The Queens College Library’s Facebook page seems to follow an irregular pattern of posting. For one month it posts around 2 or 3 posts – then doesn’t post again until a month or two later. In my opinion this frequency just doesn’t work; I feel like in order to keep a regular posting routine, Queens College should make 1-2 posts on their library’s Facebook page per week. Additionally, the page has 550 likes and 573 followers. For a college with around 20,000 total students, this is far from enough. I feel like in order to attract more followers, Queens College should promote their library on their own Facebook page, as well as post more regular updates as I have suggested before. The page itself follows only 10 other pages; among these include the Queens Public Library, several other CUNY libraries, Queens College itself, and JSTOR. Thus it seems to follow what academic library accounts usually tend to follow; I personally feel that it should maybe follow a few other pages, namely the New York Public Library, and the rest of CUNY’s colleges and their libraries.
As for the different types of media posted by the page, it seems that most of the posts are pictures with captions on them, as well as a few videos which seem to be reposts from TikTok, or are at least made to look like TikTok videos. I appreciate the fact that they are trying to connect with their student body, and it doesn’t come off as if they’re trying too hard. The way the posts are presented definitely seems to be in a professional manner as they appear to explain everything in detail. As for engagement with other sites, it does seem to be reposting several links from its own website, which I think may be one of the reasons why it doesn’t have that many followers; perhaps more people follow its own blog (which does seem to post slightly more often) as opposed to its Facebook page.
If I were running this page, I would definitely post on it as often as the library’s main blog posts. Furthermore, I would not only make posts linking to the main blog, but would also make posts about events at the college or library in order to make the page feel as if it is more connected to Queens College itself.
